Well, interesting you should ask. I know many of you called me due to a referral from a friend, from another property I listed near you or from my advertising. Here’s what the statistics show:
1. How Sellers Found their Real Estate Agent. 61% of sellers found their real estate agent either through a referral or by using someone they had used before. This speaks volumes about the importance of staying in touch with past buyers and sellers and consistently working a Sphere of Influence for referrals. “Out of Touch = Out of Mind” is a phrase worth remembering.
2. How Buyers Found Their Real Estate Agent. The Top Five: 40% were found by referral; 11% came from an Internet website; 10% had used that agent previously; 6% got the agent’s name from a sign; and 6% found their agent at an Open House. These five sources account for 73% of all buyers, and they haven’t changed much in the past five years.
3. Top 3 Websites Buyers Used to Find a Home. These were: MLS 54%; REALTOR.com 51%; and real estate agent’s website 47%. It pays to enhance a listing whenever you can to separate your listings from the HERD listings. This can easily be done by furnishing all of the information requested and providing a “full-motion” video.
If you know of someone who is thinking about buying or selling a home this year, please give them my name. Of better yet, if you’re comfortable doing so, give me their name and number. I’ll call them directly.
This is going to be a great year to sell property due to low inventory, low interest rates and slightly increasing property values.
It’s also a good year to buy as interest rates are creeping up as are property values.
Let me know how I can help you or someone you know!!
Andria Allen
Andria Allen 